Ladies fitness

Today, orders out of women’s fitness goods are increasing across the a beneficial range of proper care requires (Exhibit 5). As the higher percentage of respondents said it bought monthly period-worry and sexual-fitness activities, consumers said it invested the most on the menopause and you can pregnancy-related products in for the past year.

Electronic products are starting to be more commonplace throughout the ladies’ wellness landscape. Eg, wearable devices is tune a user’s emotional signals to recognize height fertility screen.

Despite present growth in the latest ladies’ wellness area, there clearly was nonetheless unmet need for services. Menopausal has been an especially missed segment of business: just 5 % from FemTech start-ups target menopausal demands. 2 Christine Hall, As to why way more startups and you can VCs are finally pursuing the menopausal industry: $600B isnt market,’ Crunchbase, . Users in addition to still build relationships products across the ladies’ wellness space, plus menstrual and personal care, fertility support, pregnancy and you can motherhood things, and you will feminine-focused health care stores, to present possibilities to own companies to grow services and products on these portion. (more…)